How to get over 1000 Positive Feedback on eBay

eBay has been my main source of income for a year and a half. Recently I’ve been transitioning to selling more on Amazon FBA, but I still have almost 1000 items listed on eBay:


Unlike Amazon, it’s easy to get feedback on eBay. I’ve been selling books on Amazon for about a full year, but still only have 13 total feedback (all positive). On eBay I got over 500 positive feedback in a year:

(You can also get a neutral score on eBay, which doesn’t count positive or negative.)

Thankfully, on eBay you can get a few bad reviews and it’s not that big of a deal. Also, when you’re getting over 500 positive feedback a year things a year, I’d be fine with up to 15 negative feedback a year because that’s still a 97% positive feedback score.

When you’re first starting out, getting positive feedback is important. But I often hear people say “You should guy things on ebay to get at least 25 positive feedback before you start selling.”

This is nonsense. I do often buy shipping supplies on eBay like packing paper and ziplock bags for clothing, but I started selling on eBay when I had 0 feedback. The trick is to start by selling things around your house.

My first sale (in May 2015) was Pokemon Red for Nintendo Gameboy that sold for $20.

Here are 3 things that I’ve learned from getting over 1000 positive feedback on eBay.

Set Some Things to Automatic

Manual bookkeeping is a waste of time when you can get it automated. On eBay I automate my returns and feedback.

The buyer is always right on eBay. If he/ she wants to return the item they bought from you, but you don’t accept returns, you’re still going to have to refund them eventually.

Wether or not if you accept returns, if the buyer says the item ‘isn’t as described’ then you have to accept their return and give them a full refund.

I find scammers to be rare on eBay. I’ve only dealt with one or two of them in the thousands of items I’ve shipped. And thankfully no-one has ever mailed me back a rock that was supposed to be an expensive pair of shoes.

Not only do I automatically accept returns, I also offer free returns on a lot of my items, and I sell clothing, which normally has a high return rate. Despite all this, my return rate is still less than 3%:

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If you forget to take action on a buyers lost item or return request, then eBay will step in and make you refund the buyer after a couple weeks.

And you also get a strike on your ‘Cases Closed Without Seller Resolution’.

eBay is really strict on this this criteria. The chart below are the minimum eBay standards.

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So if you forget to take action on 2 lost item or return cases , and eBay has to step in, then your account is now required to meet this minimum standard.

If in more than .3% of your transactions eBay has stepped in and closed the return/ lost item case without you, then your account starts getting penalties like listing limits. I’ve heard that these penalties even affect how high up in the search results your items show up.

Automatically accepting returns gives you one less thing to have to remember.

I’ve also automated my feedback- When a buyer pays for my item I automatically leave them positive feedback. Buyers are much more likely to leave positive feedback if you do so first.

How to automatically accept returns and leave positive feedback

Here’s how to automatically accept returns:

I used this article to help me.

You go to Return Preferences, and then turn on automatically accept returns:


Here’s how to automatically leave positive feedback after the buyer has paid:

On your main selling page scroll down to the Selling Tools Box, and select Automation Preferences:

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This brings you to this page. Check the box if you want to automatically leave positive feedback after the buyer has paid you for the item.

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What if I lose a buyer’s item?

When you’re selling over 900 items it’s easy to lose things in the shuffle. Over the past year I’ve lost an item about a dozen times.

When this happens I had to cancel the order. But if you cancel be sure to select Buyer asked to Cancel the Order. 

Don’t select I’m out of stock or the item is damaged. 


Even if your item is damaged or out of stock, be sure to select that the buyer asked to cancel the order. When you cancel an order because you say it’s out of stock or damaged, it effects your Transaction defect rate.

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The Transaction defect rate is a combination of the cases closed without seller resolution (what we talked about above), and the transactions you canceled because your item was out of stock (aka you lost it).

By selecting the buyer asked to cancel the order, you save yourself stress because eBay won’t count it against you.

I’ve done this the 10 or more times that I’ve lost an item, and I’ve never had a buyer complain saying ‘I didn’t ask to cancel the order!’. 

You’re going to give the buyer a full refund, even if you select that they asked to cancel the order. The buyer doesn’t care as long as they get their money back.

If I lose an item I send the buyer a message apologizing and saying that I’m giving them a full refund. Then I select the buyer asked to cancel the order, and then ebay refunds them automatically. Which brings us to the next thing to remember.

Kill Them With Kindness

I work part time at a health food store, and 98% of our customers are kind and patient. But once in a while there’ll be a man or woman who is mean to me or a co-worker.

One recent example- A woman recently accused my manager of charging 3 times as much for a bottle of Psyllium husk (a fiber supplement) than the other store. Our bottle costs less than $10.

Anyway, the way to deal with rude customers both in person, and on eBay is to breathe, remind yourself that it’ll be over soon, and be as helpful as possible towards them.

In addition to being a reseller, you’re also the Personal Relations manager of your account. If a customer reaches out to you because there’s a stain on the shirt you sold them, or a button on a video game controller doesn’t work, then they expect you to fix their situation.

Here’s a recent email exchange between me and a customer-


The buyer was pissed that the package got to him late, so I offered a partial refund. I forgot about it for a few days (whoops), but when I finally did give him a $4 refund he stopped messaging me (thankfully) .

9 times out of 10, a polite message and a partial refund will be enough to appease your customer.

It hurts to give a partial refund, but it hurts even more to have to deal with a return and then give a full refund.


By following these few easy steps I’ve made my eBay store require very little maintenance,  andI easily hit all the minimum standards that eBay sets.

I’m not a Top Rated Seller yet because my late shipment rate is 5%, while the cutoff is 3%. But if you follow these few steps, and you ship your items out quicker than I do, then you’ll easily become a Top Rated Seller and get fee discounts.

I’ve been selling on eBay only part time recently, and my sales were still almost $2000 last month:

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I made a free guide showing you how to get to $100, $400, or even $1000 (or more) per month on eBay.

Subscribe to get it!

Until Next Time,



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