Listing things on eBay is time consuming. It’s really frustrating to take the time to pick something out from a thrift store, measure and take pictures of it, research the price and then list the item only to have it sit on the shelf for months at a time and not sell.
If your inventory sucks, than any change you make to your listing isn’t going to make it sell. Adding new pictures to an old listing of an Old Navy shirt, or a Faded Glory sweatshirt isn’t going to make it sell because these brands are worthless.
I’m writing this post with the assumption that your inventory is quality and people will actually pay money for your stuff.
Ok so this change is actually made up of two small steps. The first change involves lowering the price. If a piece of clothing or another item has been sitting on my shelf for a couple of months then I’ll lower the price to get rid of it quicker. This is the natural order of retail. If I price a flannel shirt at $24.99, but it doesn’t sell for a few months then I’ll lower it to about $19.99. It sucks to sell an item for less money than wanted, but I’d rather have a smaller profit compared to no profit.
The final and most important change is as simple as changing the first picture to showcase the brand, an interesting part of the clothing, or a price tag if it’s a new. This technique mainly applies to clothing, but it’ll work for anything that has name brands like electronics, accessories (belts, hats, scarves), and shoes.
Now for some pictures to show you that this simple change works. The few examples below are just a handful of the listings that sold when I used this tool. There are at least 20 other listings that have sold in the last 3 months after I changed the main picture.
Showcasing the Name Brand
Patagonia is a high quality, sought after brand. Whenever I find a Patagonia fleece or flannel in Goodwill I get excited because I know that it’ll sell.
I had 5 Patagonia men’s button down shirts that were sitting in my bins for more than 4 months. The shirts were nice with no flaws and were men’s XL (bigger sizes sell for more money for some reason), so I was surprised that the shirts hadn’t sold. I then decided to use this powerful and super easy edit.
This is another Patagonia shirt that sold after I changed the first picture to show the brand:
I did lower the price to $15, which is a great bargain and the low price definitely helped the shirt sell.
Ok one more example. I had a Lacoste polo sitting in my bins for almost a year, so I lowered the price from $22 to $18 and changed the first picture to this:
Again the shirt sold a few weeks after making the changes.
Showcasing the Price
The price tag change works because we human beings are obsessed with bargains and saving money. I don’t have too many examples of this technique since I mainly sell used clothing, but here is one recent sale that I used it in:
Also I have a nice Michael Kors jacket listed that is new with tags. The first time I listed it without showing the price and it never even got a watcher!
A few weeks ago I relisted the jacket like this:
This listing now has 3 watchers! This picture isn’t even that great. It’s kind of blurry and doesn’t give a good view of the jacket, but since it has the price tag front and center it’s effective for catching the buyers attention.
Showcasing Cool Designs
Showcasing cool designs is good for mid level brands.
I found this old sweater in my brother’s closet. I listed it and it sat for like 6 months. This was the main picture:
This sweater had a cool design and was made by Woolrich which is a good sweater brand, so I knew it was a good item. I decided to experiment and changed the first picture to this:
The sweater sold for the $18 that I was asking within three weeks of changing the picture to showcase the cool design of the cuff.
This shirt sat for almost a year in my inventory:
It has an bright checkered design (as you can see) and is made of silk, so I was suprised that a buyer hadn’t picked it up yet. I then changed the picture to this:
The shirt sold for $17 within 2 weeks of me making the change.
Any statisticians reading this post are yelling “Correlation doesn’t mean Causation!” This means that there’s no definite way of knowing if my edits are the reason that the piece of clothing sold.
But before I started changing the the picture I tried just changing the price. Surprisingly, when I lowered the price without changing the picture the item didn’t sell any better. Changing the picture seems to be the key that unlocks the sale.
Thanks for reading and check back tomorrow for another post! Drop a comment.. do you have other edits you do to your listings to make them sell?